
Dear Fellow Golfer,
You know the patches I mean. Those sandy monsters lying there in wait between you and the green. Each one ready to eat your ball for breakfast.
Yeah, I'm talking about bunkers. And if you're like most golfers you hate the things. You figure they're only there to catch the poor golfer and hold him prisoner while he adds stroke after stroke to his score trying to escape.
There was a reason bunkers used to be called "sand traps".
Yet, if you watch the top pros you'll see that a lot of them seem to prefer being in a bunker. Often, they appear to deliberately hit toward them.
So if sand is that bad, why don't they do everything they can to avoid it?
Well, it's simple, really.
Hitting from a greenside bunker can put you closer to the hole.
And that takes a lot of the pressure off the approach shot.
That is, of course, if you know how to hit out of the bunker. And that's where my new DVD comes in.
Here's what you'll learn in my Bunker DVD
You already know that the bunker shot is different from every other shot in golf because it's the only shot where you don't actually hit the ball. You hit the sand instead.
Or, at least, you're supposed to.
Some golfers say that makes it the easiest shot in golf. Others say those guys are nuts.
Now, I'm not going to tell you it's easier. It's just different. But I can help make it as easy as those guys claim.
In my video, I'll show you exactly where the club should meet the sand and how to put it in the right position every time.
And that's not all. You'll learn
That's not all you learn...far from it. But they only give me so much space for these things so I can only cover the high points. You're sure to find things that I haven't even thought about mentioning that will change your game for the better.
Now, I'm not going to promise that my DVD will have you hitting every single bunker shot like a pro. Not right away, anyhow. Some of the tougher ones...like standing with one foot in the sand and the other out...playing a downhill lie...take time to master.
But I promise you this:
With this video, you'll become a far better bunker player than you ever thought possible. Sand shots won't scare you. Your score and handicap will improve dramatically. And you'll be able to play your game strategically... like the big-money pros.
Did I say promise? Friend...
I want you to try The Bunker for the next 90 days and if you're not 100% satisfied, I'll refund 100% of your money. No questions asked.
That's not all. I'm so confident that my system will get you out of the sand and onto the green, that I'm going to make you this offer:
If after diligently following my instructions and practicing at least fifteen minutes a day for 90 days, you honestly feel that your sand shots haven't improved at all and that working with my technique has been a waste of your time, I want you to write and tell me. And, in turn,
You may recall that I made this same offer when I wrote you about my Draw video. Well, they tell me we had orders for several thousand...I forget the exact number...and only one person claimed it was a waste of his time. We sent him his hundred dollars and wished him well.
Now, I don't have to tell you that I don't like giving away my hard-earned money.
And my partners don't like it any better than I do.
So we've made every effort to make this new DVD as close to perfect as we can possibly make it. Even people who've never played golf in their lives have told us that they learned something from it.
Just think how much more it would mean to a real golfer like you.
That's why we only make...
Serious golf videos for serious golfers
But that doesn't mean we make them dull or boring. Or so full of inside golf talk the average Joe or Jane can't understand them.
What I mean is that we don't waste your time with stupid jokes or flashy special effects. We pretty much cut to the chase.
And while we do use the latest technology to help us make points clear and understandable, we never let it get in the way of the lesson.
Because that's basically what my videos are: A one-on-one, up-close and personal, private lesson. Without charging you my usual private lesson fee.
And speaking of fees...
What's it worth to beat the bunker?
Now, I'm a professional golf instructor not a business man. So I leave most of this stuff to my partners.
But they tell me that if we release this video to the retail market, it will sell in pro shops for around $147.
Notice that I said "if". Apparently, there are a lot of headaches and costs of going through a distribution network to sell this DVD that way and my partners have just about convinced me it isn't worth it.
Besides - and I'm speaking out of school here - we've found that some pro shops really don't want to stock our videos.
Why? Well, for the simple reason that the instruction we offer is so much better than what their pro is giving out that people are opting for our videos instead of lessons.
So to help their pros, they don't sell our DVDs. Or they make them hard to find.
I'm the last guy in the world who wants to take anything away from a fellow pro.
They have to make a living, too. But so do we.
Well, the bottom line is that we're considering offering the DVD exclusively over the Internet for a lot less. How much less? Well, how does this sound. Just...
That's about one third of what it would cost in a pro shop. A savings of one hundred dollars.
Now, in order to offer this DVD at this low price and stay in business, I'm told we're going to have to make some cuts somewhere.
Like our advertising budget.
So instead of spending big bucks on ads on the Internet and the golf magazines, we're going to ask for your help.
Here's where you come in.
It's nothing hard. All we ask is that you send us an email after you've tried The Bunker and tell us what you think of it. And allow us to post your email on our Website.
You see, we're basing a big part of our marketing program on the assumption that our customers will like The Bunker and tell us. We're that confident in how good the DVD is.
To show you what I'm talking about, here are a couple of testimonials from golfers who've ordered some of our other DVDs.
Hello Bobby,
Thank you so much for your video instructions, they are very easy to follow and use. From the very first minute of watching I was anxious to go to the course and begin playing with the techniques and tips you described. The great thing about ordering a DVD is the "Special Reports" you send periodically via e-mail; what a difference they make. When I read one of your special reports that usually detail several "Tips" I go to the driving range and start using the tips you describe and I notice a difference right away. What made me feel really good is that after a couple of hours at the driving range I booked a game with the usual group I play with regularly (all of us have close to the same handicap), used the techniques from the video instructions and special reports, and took enough strokes off my game to win the round of golf. Bottom line is that I have already taken 4-5 strokes off my game (a huge difference) and I've just started watching the DVD's and receiving the Special Reports. Thank you Bobby. I am looking forward to receiving the other DVDs I ordered and reaching my next goal of lowering my handicap into the mid-teens.
Sincerely,
David Bartholomew
Q: How did the PurePoint golf swing help you?
A: It is simple enough that I can understand it, duplicate it and fix it when it starts to go wrong.
Q: How many strokes did you drop?
A: Consistently, at least 6, but I had a couple really good rounds where I was about 15 strokes better than normal.
Q: What happened that you didn't expect?
A: That it actually worked for more than a few shots or for the day. It worked week after week.
Q: Why should others try this?
A: Because it might save them years of frustration and the wasting of any more money trying to find something to help their game. The cost is nothing compared to a tank of fuel or even a round of golf and you get a money back guarantee----you can't lose.
My partners claim we've got to sell three times as many copies on the Internet as the pro shops to make some money out of this. So I'm going to offer you something pretty special to get you to order now....
I'm going to give you a 28 Day Trial Membership in my Apprentice Program.
If you got my earlier letter about the Apprentice Program you know how close to my heart it is. It's something I've wanted to do my entire life and now I've got the chance to do it.
If you missed the mail on the Program, let me tell you a little about it. It's for a few good golfers who want to get better and are willing to devote a year to it.
Don't worry. I don't intend for people to give up their day jobs and come live in a commune somewhere. The whole thing is set up to be done online, over the phone and in front of your TV set.
In the Program, I'll show you step-by-step how to become the kind of golfer you've always wanted to be. In fact, I'll share with you just about everything I know about the game.
And I'll do it by sending you a lot of swell stuff like...
DVD Clips
Breakdown Sessions
Practice Drills
Teleseminars
Every month, we’ll get together for a teleseminar and discuss the topic of the month. We’ll talk about what that specific area of the game can do to improve your score. I’ll answer any questions you have on the subject and help you with specific situations. I’ll also share my theories on all the individual pieces that make up great golf. This is your chance to learn and interact with me directly. (and we'll record the seminar so you can come back to the site and listen anytime or you can download an MP3 version to take to the range).
Interviews - I’ll interview
a special guest who has specific expertise in the subject
we’re coving that month. You’ll be able to hear
the interview via downloadable MP3 format. I’ve got
one of the top touring pros lined up already and plan to have
many more.
Worksheets and Assignments
Evaluating Training Aids
Private Apprentice Forum
Our Private Stat Tracker System
This is where you'll be able to register and use our proprietary game tracking software. This will enable you to automatically track greens in regulation (GIR), fairways hit %, handicap (unofficial), putts, and much more. You'll also be able to compete in leagues and tournaments. If you use this for every round, your game is guaranteed to improve, especially with my guidance on how and what to track.
Tracking Worksheets
Swing Analyzer Software
Community
Not only do you get access to the Apprentice Program, but I'll also throw in a whole bunch of bonuses just to make this a total no-brainer:
Bonus #1: Permanent members discount
Bonus #2: 30-days of free advice via email
Bonus #3: Downloadable Audio MP3 of Bunker DVD
You don't have to figure out how to put the audio portion of my DVD onto your MP3 player. We've already done that for you. That means you can burn a CD and listen in your car on the way to the range or the course. Or put it onto your MP3 player and listen while you hit balls 0r you can listen to it on your computer. It's like having a portable pro. A $29 value.
Bonus #4: The DVD in book format
Bonus #5: My free monthly newsletter (Pro Lessons)
Bonus #6: Reminder Outline
Bonus #7: Unlimited Upgrades
Lastly...
I'll be honest with you since that's the only way I know how to be. And I can honestly say that I believe this DVD will take your game to the next level.
Once you watch it one time, I think you'll be convinced of the same thing.
So why not go ahead and order it now? There's no risk whatsoever.
Because life's too short to spend any of it trapped in a bunker with no way out.
The PurePoint Golf Team
P.S. I know we've covered a lot of ground here, so let me try to recap. If my new DVD doesn't have you hitting out of the sand...on to the green...and closer to the hole than ever before just send it back within 90 days and I'll refund your money. That's my 100%, unconditional no-risk guarantee.
P.P.S. Now, you've got a full 90 days...nearly three whole months... to decide whether or not to keep the DVD. But, at the end of 90 days, if you don't see any improvement whatsoever after following my instructions and practicing every day, I want you to write me and walk me through exactly how you were practicing, how much and how often. When you do, I'll send you my check for $100 for wasting your time.



I stood on the Tee Sat. afternoon and all the hints you talked about kept on popping up in by head ( pull, push, slice and hook )
I had the best round of the year and had the best run of pars ever - 7 in a row on the back nine. Only 1 drop on 17 and ending with a birdie at the last hole.
It was also the best in driving I had this year in 12 out of 14 Fairways. (5/7 first nine and 7/7 back nine) The setup helped and made sense. I used the Iron setup with the driver before . The first 2 Fairways were missed with a bit of a hook but once I made the corrections mentally it went better. This was my lowest score for the last 2 years. 38 front nine and 36 back nine ( needless to say I won the competition on a net 66 from a 8 handicap).
Thanks for the tips and instruction.
Now it is up to me to try and keep it together and try to make my goal I set to myself to make the scratch league team for next year.
Rudi Pieters - South Africa
How did the PurePoint golf swing help you:
Hi Bobby,
Here's a story I think you'll like. My wife and I decided to return to golf after an absence of a number of years. We took some lessons at the beginning of the season and that paid some nice dividends. When I discovered your program a few weeks ago I immediately bought in and started to practice the techniques. My improvement has jumped ahead very significantly and much quicker because of your program.
Now the funny part. When I first showed my wife your book she read it and blew it off as not workable. Coincidentally at the same time she hit a bit of a wall in the game improvement department. She did notice however my improvement which I attributed to your program. Being the pragmatist that she is she thought she would re-read the book and practice the techniques. Not surprisingly, she too jumped way ahead in her skill development (even quicker than I did). We now joke about how she scoffed at me for buying your book and she has now become a "convert and a believer". And that's just the primary book. The additional lessons and articles have been equally helpful.
How many strokes did you drop: We have each dropped at least 15 strokes from out previous games - awesome!
What happened that you didnt expect: I am actually hitting the fairways. The ball is going straight and I am getting distance that I wasn't getting before.
Why should others try this: Simple....it works!! It feels weird at first but it does work.
We love the program. It is sure helping us to improve and renew our enjoyment of the game.
Thanks
Dave and Sherry Brown
Mississauga, Ontario