PurePoint Golf Swing Plane DVD
If you're ready to start hitting the best shots
of your life, I've got two words for you.
(I've also got a hundred bucks if I'm wrong.)
- Head Teaching Professional, Bobby Eldridge

Dear Fellow Golfer,
Swing plane.
That’s right, swing plane. The path your club travels when you swing.
Why am I making such a big deal out of ...well... geometry? What if I told you...
The main reason the average golfer is average is because he or she
doesn't maintain the correct swing plane.
Or that ...
The ability to keep the swing on the proper plane is
the main difference between
the low handicap
golfer and the high handicapper.
Well, it's all true. And if you're not swinging on-plane, that's probably the reason you're hitting all those fats and thins.
Worse still, it's why you can't put all your power into your shots.
I've got something here that will get your swing on-plane and take your swing to the next level. It's my new Swing Plane DVD and...
I guarantee my new Swing Plane DVD will help you
hit solid shots
that go farther and straighter than
ever before or your money back.
Best of all, it won't take a lifetime. I guarantee you'll see a definite difference in just 30 days. But that doesn't mean all you get is some wimpy 30-day guarantee...
I want you to try my new DVD for the next 90 days and if it doesn't get you on-plane, I'll send you $100 for wasting your time.
Are you ready?
Now, because "swing plane" may sound like an
advanced concept maybe you figure you're not ready for this DVD.
Well, if that's how you figure it, I have to tell you
you're figuring wrong.
You see...
I don't care if you're just learning the game or if
you've been
playing since Bobby Jones was a boy,
unless you're hitting the
ball perfectly every time,
you need this DVD.
In fact, if you're just starting to play you've got an advantage: You won't have as many bad habits to unlearn. And if you've been playing awhile, we'll get you out of those habits once and for all. Believe me, you won't miss them a bit.
Truth is...
My Swing Plane DVD is for every golfer who wants
to take his or her game to the next level.
You’re a quick study and you know where this is going, right? So maybe you want to cut to the chase and...
The plane truth.
I know that for a lot of your average golfers getting the swing plane right isn’t exactly an obsession. Maybe it sounds too much like work. And, after all, golf is supposed to be fun, right?
Well, if shooting in the hundreds year after year and spending four hours in absolute frustration every weekend is fun, then maybe they’re on to something.
But I know you’re not content to be just another average golfer. Otherwise you wouldn’t be here.
And you probably already came to this conclusion...
You’ll never be the golfer you could be until you
learn to consistently swing on-plane.
Fortunately, that's not nearly as hard as you might think. I've been helping people play better golf for over thirty years and I've learned a thing or two about teaching.
Now, the whole swing plane thing is complicated. But I break down the whole process into simple, easy-to-learn
steps. Once you get one step down, you move on to the next and so on. No way I'm going to ask you to learn everything at once.
Nor am I going to ask you to learn a different swing for every club in your bag. I teach one swing and one swing only. That's the only one you have to learn. The beauty of the swing I teach is that it's automatically self-adjusting to whatever club you pick up.
I won't just show and let it go, either. I'll give you some practical practice drills that will help "burn in" the techniques until they become second nature and part of your game.
If you've seen my other DVDs you know that I believe in showing you what you're doing wrong. Most other instructors don't teach that way and while I don't like to criticize their methods, I believe it's easier to master the right movements if you learn to watch out for the wrong ones.
And if you have seen the others, you know what we can accomplish with my instruction and some effort on your part. So why not....
Better than a private lesson?
Now, I know this is going to sound like B.S. coming from a guy who makes his living as a teaching pro, but I honestly believe
you'll get more out of the video than you would from a private lesson. Even if that lesson were with me.

The reason I say that is that if you and I were out on a golf course, I
wouldn't be able to use those
computer-generated graphics that are in the DVD to show you the proper plane and help you correct your mistakes. I'd have to do it the old-fashioned way and that would take more than one lesson.
And considering what I charge for lessons, you're much better off with the DVD. Trust me on that one.
Besides, since it's a DVD, you can watch it at home or wherever you want and
as many times as you want.
Speaking of lessons and learning things, here's a sample of..
What you'll learn from my Swing Plane DVD
- What you're doing wrong. And how to fix it.
- The critical importance of posture. (You really should have listened to your mother.)
- Why keeping your chin up isn't just about being positive.
- The difference between a two-plane swing and a one plane. And which one is right for you.
- The article of clothing that tells you exactly where your club should be pointed.
- Why the most important part of the swing is the part you can't see. (And how to make sure it's right even when it's out of sight.)
- Why you shouldn't try and copy anybody's swing plane. Especially Tiger's.
- Why there's special significance to nine and three o'clock.
- Why you can get "fat" from "overcooking".
- How to finally unleash all your power and put it into your shots. Instead of into the ground or into the trees.
Ready to start learning how to keep your swing on the right plane? Then just...
Well, that's enough about learning for a while. Let's talk about the payoff.
What you can expect from my Swing Plane DVD.
- Greater distance. The more solidly you hit the ball, the farther it will go. And solid shots are what you can expect when you swing on-plane.
- Lower scores every time you play. Lower handicap, too. Just as night follows day.
- Crisper impact every time you hit. And crisp impact is what you want.
- More consistent ball-turf contact with your irons. More solid tee-shots and fairways with your woods as well
- Straighter, more accurate shots with real power behind them.
- Fewer fats and thins.
- The best golf shots of your life. (And I don’t care if you’ve been playing since they first opened St. Andrew’s.)
- A swing plane that’s right for you. I’ll help you develop one that is all yours.
- The next level. That’s where you’ll be taking your game.
- Lastly...you’ll be a heck of a lot closer to becoming the best player you can be.
And remember...
you'll be able to see a real difference in just 30 days.
Or your money back.
But just like anything else that's worth doing, getting your swing totally
on-plane is going to take some time and effort on your part. Not as much as you might expect, grant you, but it won't happen overnight. That's why I want you to have...
90 days to perfect your swing plane.
That's a full three months to work on your swing plane with my new DVD. If at anytime during those 90 days, you're unhappy with it for any reason, just send it back for a full refund. That's my...
100% No Risk, Money-Back Guarantee.
Now, at the end of those 90 days, if you're convinced that it's all been a big waste of your time, money and effort, write and tell me and...
I’ll write you a check for $100
Have I given you enough to go on? Well, then you may as well...
It's that important.
Friend, being able to swing on the correct plane is so critical to
playing better golf that I want to do everything I can think of and the law allows to get you to order this DVD. So how about this...
I’ll include our exclusive Swing Analysis® Software
FREE with your order.

This amazing software lets you
compare your swing with a computerized model so you can see what you need to work on. It's the same stuff we use to create the graphics in our DVDs and it's available no place but here.
You don't need to be some kind of geek to install and use this software, either. We've got our own geeks standing by ready to
help you with it.
My partners and I plan to eventually sell this software for two hundred bucks or more - if we can ever figure out how we want to market it.
In the meantime,
it's yours absolutely FREE with your order.
This is all it takes to do that...
What more can I do?
Well, I guess if you're still undecided I need to sweeten the deal some more. So when you order the Swing Plane DVD, I'll see that you get
A month's FREE MEMBERSHIP
in my Apprentice Program.
Stop me if you've heard this before, but the Apprentice Program is my
special year-long, high-intensity training for average golfers who want to get beyond average. It's like golf school for grown-ups. But without having to leave home or pay a huge tuition.
The Apprentice Program is something I've always wanted to do - find a small group of golfers who really cared about improving their game - and
then devote a year to
teaching them everything I know about golf.
When you're an Apprentice, you'll get...
DVD Clips
That's the one here at PurePoint. And there is no better way to master the game than by having these clips. Each month, I'll send you some from the part of the game we're focusing on. For example, if this month's focus is on chipping, you'll get chipping clips from the Short Game DVD. The clips provide a great base for you so you can move on to a better game.
Breakdown Sessions
We break down the game by utilizing screen shots from the videos and new photos to show you exactly how to execute the part we’re focusing on. You’ll get these every month via online video. These sessions are like private mini-lessons so you can work on specifics at your own pace.
Practice Drills
Each month, I’ll send you specific practice drills that help you better understand the topic of the month. These will help you learn what the correct method feels like. They’ll also help “burn in” the correct mechanics into your swing. You’ll get these via online video too.
Live Teleseminars
Every month, we’ll get together for a live teleseminar
and discuss the topic of the month. We’ll talk about
what that specific area of the game can do to improve your
score. I’ll answer any questions you have on the subject
and help you with specific situations. I’ll also share
my theories on all the individual pieces that make up great
golf. This is your chance to learn and interact with me directly.
(and we'll record the seminar so you can come back to the
site and listen anytime or you can download an MP3 version
to take to the range).
Interviews - I’ll interview
a special guest who has specific expertise in the subject
we’re coving that month. You’ll be able to hear
the interview via downloadable MP3 format.
Personalized Progress Worksheets
It’s not exactly homework but it is a way of measuring your progress. You won’t realize how much better you’re getting without these. They’ll also help you with things such as equipment, the approximate distance of each iron, fairways hit percentage, greens in regulation percentage, number of putts per round, etc...
Training Aid Evaluations
I see them all and I’ll tell you which ones are worth the money and which
are just junk. This will save you a bundle.
Private Apprentice Forum
Here’s another way you and I can communicate about
the Apprentice Program and how you’re doing in it. It’s
a forum for Apprentices only where can ask questions and get
answers to your specific questions regarding the apprentice
program, your swing, or any other golf related topic. You
will be able to search the archives and see the answers from
your fellow golfers. As well, it gives you the chance to interact
with and learn from other golfers going through the same learning
process as you.
Our Own Stat-Tracker System
You’ll be able to use our proprietary game-tracking software to automatically track your greens in regulation, fairways hit percentages,
your unofficial handicap and much more. You’ll also be able to compete in virtual leagues and tournaments.
Tracking Worksheets
You'll be able to track your own progress each and every
month by checking off items on the to-do list that we give
you. Each month you'll receive a different list that will
include watching videos, completing drills, completing worksheets,
and playing rounds of golf.
The Apprentice Community
It's a virtual community made up of golfers just like you. You can meet new golfing buddies, share videos and photos, and find other members at your experience level so you can compare stats. Some members tell me that being part of this community is the best thing about the whole Apprentice Program.
Now, you probably know how much the Apprentice Program means to me.
I'd like every golfer who wants to become a better one to be able to be a member.
Unfortunately, that's not possible. Because in order for me to be able to give each member the individual attention that's at the heart of the program, I have to limit the number of new Apprentices I can take in.
I've been able to expand the Program a little but there's still a limit.
And when I reach that limit, I'll have to close the Program to new members.
But when you...
Place your order now for the Swing Plane DVD,
I'll hold a month's FREE membership in
my Apprentice Program for you.
But you'll need to hurry before the Program closes to new members. Which is why I recommend you...
Need another reason to order now? How about six of them?
Order now and I'll send you six extra-special bonuses worth over $1000
ABSOLUTELY FREE.
Bonus #1: Permanent members discount
When you order the Swing Plane DVD, you'll become a permanent member of the PurePoint Players Club. Which means you'll be able to preview all of our upcoming videos. Better still, you'll get a 25% discount on every one. A $700+ value.
Bonus #2: 30-days of free advice via email
Ask me about swing plane...about your swing...or for that matter about anything that's got to do with golf for 30 days after you receive your copy of the DVD. I'll get back to you with an answer by email within 48 hours. A $250 value.
Bonus #3: Audio MP3 of the Swing Plane DVD
Listen whenever you like... in your car on the way to the range or at the practice facility. Download an MP3 file of the whole DVD and put it on your MP3 player. Or burn it onto a CD. A $19.00 value.
Bonus #4: My free monthly newsletter (Pro Lessons)
I'll send my monthly video newsletter right to your email inbox. We normally charge over a hundred bucks for a year's subscription. But when you order my Swing Plane DVD, it's a $120 value.
Bonus #5: $100 PurePoint Golf School Discount
When you attend any of the 2-day golf schools that we offer you'll receive $100 off the price of admission. - $100 Value
Bonus #6: Unlimited Upgrades
Who knows? I may decide to add even more drills to this video. If and when I do, I'll l e-mail you a streaming video with the new stuff. A $47 value
And every one is yours FREE if you order now.
The operative word here is "now." I can't guarantee that all of the bonuses and a month's free membership in my Apprentice Program will sit around
and wait for you to decide. So don't miss out on these great freebies by procrastinating.
OK, maybe I’m pushing too hard here. But I want you to have this new DVD. I know what it’ll mean to your game.
And I haven’t told you what will cost. So I’ll do that right now.
My new Swing Plane DVD is just $47.
Now, I realize that even $47 is more than some folks feel they can spare right now.
But look at it this way. $47 is less than half of what a one hour's private lesson will cost with the average pro. And believe me, you'll need more than an hour.
And when you consider that you'll use what you learn every time you play golf for the rest of your life, it's a heck of an investment. Especially since you'll have taken your game to a whole other level.
Don't go putting it off just because the weather where you are is bad
right now. You can easily practice indoors. Besides, you've got 90 days to make up your mind once you've got the DVD.
So you might as well...
Write me.
Lastly, I need to ask you a favor. I'll bet you already guessed what it is.
When you get the DVD, I want you to try it for 90 days and then
write and tell me what you think. And I want your permission to post your letter on our Website.
You see, the testimonials of a satisfied customer is the best kind of advertising you can get. It's all so the cheapest.
So as long as we can count on testimonials from our
satisfied customers, we won't have to spend any money on a fancy advertising agency. We can keep more of it for ourselves.
I also want to hear from you if you aren't satisfied. I want you to return the DVD for a
full refund, of course, but I also want to know why the instructions aren't working for you like they worked for just about everybody else who ever tried them. Maybe there's something I can do to make them work for you.
And if you absolutely, positively think that this whole Swing Plane thing has been a colossal waste of your time, I want you to tell me that, too.
If you can show me that you've made a sincere effort and you're convinced it hasn't helped at all,
I'll send you my check for $100.
My friend, that's about as close as you'll ever come to a...
100% No-Risk, No-Way-You-Can-Lose Proposition.
So you might as well...
Now, I've covered a lot of turf here. So let's review...
Here’s what you get when you get my new Swing Plane DVD.
- The only DVD in the world of golf guaranteed to help you get on-plane and stay on-plane with every swing.
- Our Exclusive Swing Analysis Software.
- A month’s FREE MEMBERSHIP in my Apprentice Program.
- Over $1000’s worth of free bonus items.
- Our money-back guarantee.
- Plus $100 in your pocket if it’s all been a waste of time.
- And the proven path to taking your game to the next level.
All for just $47.
So why not place your order now while I can still offer you all this. All it takes is for you to...
And in just about 30 days, you'll be playing the best golf of your life with my Swing Plane DVD.
In fact, you might even say you'll be taking your game to a higher...er...
plane.
Sincerely,
Bobby Eldridge - Head Teaching Professional
P.S. If my new Swing Plane DVD doesn’t help you get your swing on-plane so you hit greater distances with more consistency...more solid shots that go straighter...and, in short, hit the best shots of your life, return it within 30 days for a full refund. And if you can prove it’s all been a big waste of time after working with it for 90 days, I’ll send you my check for $100.
P.P.S. Order now while I can still offer you a month’s FREE membership in my Apprentice Program and over $1000 in FREE BONUS ITEMS. To do that just...
P.P.S. Here’s a few of those letters from satisfied customers I mentioned. I’m looking forward to seeing yours here.
"Best Round of the Year. . . Best Round of Pars Ever."
I stood on the Tee Sat. afternoon and all the hints you talked about kept on popping up in by head (pull, push, slice and hook)
I had the best round of the year and had the best run of pars ever - 7 in a row on the back nine. Only 1 drop on 17 and ending with a birdie at the last hole.
It was also the best in driving I had this year in 12 out of 14 Fairways. (5/7 first nine and 7/7 back nine) The setup helped and made sense. I used the Iron setup with the driver before. The first 2 Fairways were missed with a bit of a hook but once I made the corrections mentally it went better. This was my lowest score for the last 2 years. 38 front nine and 36 back nine (needless to say I won the competition on a net 66 from a 8 handicap).
Thanks for the tips and instruction.
Now it is up to me to try and keep it together and try to make my goal I set to myself to make the scratch league team for next year.
Rudi Pieters - South Africa -
"I'm hitting straight shots consistently"
Hi Bobby, My 12 year old son recently got a starter set of golf clubs, and since he was picking up the game, I decided to get a set of clubs.
I played my first round of 18 holes on Monday and knew I needed some instruction.
I purchased your DVD this morning, watched it and practiced the five steps at the driving range today at lunch time.
WOW! What a difference!
I'm hitting straight shots consistently.
I can't wait to continue to practice at the range. I look forward to playing my next round of golf with confidence.
Thanks for putting together an INFORMATIVE DVD for the working parent!
Your Friend!
Steve Garretson
Indianapolis,
IN - July 07, 2006
"Dropped from the upper 90's to the middle 80's."
Just a note to let you know I received your cd's and feel you did an excellent job of discussing about all the necessary areas for improving your game.
I am 79 years young and have dropped from the upper 90's ...to the middle 80's...I started playing some 12 years ago and now feel MORE CONFIDENT IN MY GAME AND THE JOY OF PLAYING GOLF IS GREAT.
THANK YOU.
Les Hier
Homewood IL